RAD - RETHINKING ALCOHOL AND DRUGS
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Healthy Tailgating / Environmental Scans

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After completing a regional assessment of Alcohol and Drug use trends and norms in the San Gabriel Valley in Spring 2012, RAD identified large community events such as Rose Bowl football games as a source of alcohol for underage youth and young adults, with data from community surveys, interviews and focus groups revealing that underage and binge drinking remained problematic at these events.

This preliminary data prompted RAD to delve deeper by conducting an "Environmental Scan" of two UCLA football games at the Rose Bowl in fall 2012.  Essentially a survey of specific locations and infrastructure to determine which, if any, contribute to alcohol and other drug (AOD) use/misuse, environmental scans help document existing conditions, highlight problem areas, and facilitate positive change. 

Developed in tandem with Dr. Lance Segars, an alcohol and evaluation expert at San Diego State University, the scanning tool focused on gathering quantitative and qualitative data from the Rose Bowl parking/tailgating areas during large events. Information was gathered pre-game (0-6hrs before game time), during the game, and post-game. Staff, youth advocates and volunteers broke into 3 environmental scan teams (ESTs) and visited the same locations at regular intervals, taking photographs and notes of what they witnessed. ESTs monitored if the Rose Bowl's official tailgating policies were being adhered to by fans and enforced by security and the Pasadena Police Department.

Information gathered per location visit included:
  • Estimated attendees at that time
  • Drinking games in play - number and type (e.g., beirut, flip cup)
  • Alcohol paraphernalia visible/in use (e.g., beer bongs)
  • Presence of PD/security visible in area
  • Common Source alcohol (e.g., kegs)
  • Public intoxication - fans visibly intoxicated
  • Amplified sound - DJs, large speakers, loud music w/ inappropriate language
  • Minors drinking
  • Other activity of interest (e.g., aggressive behavior)

Environmental Scan Presentations (2013-15)

Since fall 2012 RAD members have conducted regular environmental scans of major "displacement" events at the Rose Bowl, from international soccer and concerts to football games. Following each scan, general findings were shared with workgroup members and community stakeholders before being made available to the general public online.  PDF copies of each presentation can be downloaded by clicking on the links below.
2013.03.26 - Big Game RBCPC Presentation.pdf
File Size: 5035 kb
File Type: pdf
Download File

2013.07.16 - Gold Cup Soccer.pdf
File Size: 1828 kb
File Type: pdf
Download File

2013.07.28 - Justin Timberlake Concert.pdf
File Size: 2381 kb
File Type: pdf
Download File

2013.08.31- UCLA-Nevada Football.pdf
File Size: 2684 kb
File Type: pdf
Download File

2013.10.12 - UCLA-CAL Football.pdf
File Size: 5879 kb
File Type: pdf
Download File

2013.11.15 - UCLA-Washington Football.pdf
File Size: 10552 kb
File Type: pdf
Download File

2014.08.03 - Beyonce-JayZ Concert.pdf
File Size: 2160 kb
File Type: pdf
Download File

2014.09.06 - UCLA-Memphis Football
File Size: 21496 kb
File Type: pdf
Download File

2014.10.11 - UCLA-Oregon Football.pdf
File Size: 7508 kb
File Type: pdf
Download File

2014.11.22 - UCLA-USC Football.pdf
File Size: 11006 kb
File Type: pdf
Download File

2015.01.01 - Rose Bowl Game.pdf
File Size: 7615 kb
File Type: pdf
Download File

2015.07.21 - Barcelona-Galaxy Soccer.pdf
File Size: 5270 kb
File Type: pdf
Download File

2015.07.25 - Kenny Chesney Concert.pdf
File Size: 7338 kb
File Type: pdf
Download File

2015.09.05 - UCLA-Virgina.pdf
File Size: 2635 kb
File Type: pdf
Download File

Event Assessment Presentations - Other Venues 

On occasion, RAD members also conduct assessments of events at other venues, including concerts, festivals, and professional sports games. PDF copies of summary presentations of these assessments can be downloaded below. 
2015.09.13 - Raiders-Bengals - Oakland Coliseum.pdf
File Size: 5089 kb
File Type: pdf
Download File

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  • Home
  • About
  • Blog
  • Projects
    • Environmental Prevention
    • Alcohol and Your City: SGV >
      • FAQ
    • EmpoweRx
    • Healthy Tailgating >
      • Environmental Scans
    • Marijuana 101 >
      • #PutItBluntly
    • #PostTRUTH
  • Resources
    • PSAs
    • Health Effects of Underage Drinking
    • Alcohol Use in LA County
    • Links
  • Calendar