The month of April is nationally recognized as Alcohol Awareness Month. It's an important opportunity to increase the awareness of alcohol misuse and abuse, prevent use among youth, and encourage healthy habits and behaviors.
In observance of Alcohol Awareness Month RAD launched a series of Social Media campaigns to raise and spread awareness. Check out a recap of our Social Media Campaigns below!
National Drugs and Alcohol Facts Week (3/30-4/5/2020)
The NDAFW Social Media Campaign focused on highlighting one drug for every day of the week from the National Institute on Drug Abuse for Teens -- Mind Matters Series. The topics throughout the week included: Marijuana, Alcohol, Opioids, Nicotine, and Cocaine. Through this campaign we highlighted some of the most prevalent drugs of choice throughout our communities. Our efforts included: recognizing the drug, discussing the health impacts, addiction and how to seek help if you or someone you know is addicted to the drugs. An example on the social media campaign topic can be found below.
Alcohol Awareness Month-30 Daily Facts (4/1-4/30/2020)
In honor of Alcohol Awareness Month, 30 daily facts were created and posted throughout RAD’s social media sites. All thirty facts informed viewers of alcohol related issues, binge drinking, legal matters and health concerns. This social media campaign aimed to deter unhealthy alcohol consumption patterns amongst individuals and inform views of the possible ramifications of alcohol consumption. Below you can find an example of some of the campaign material.
4/20 True or False Challenge- Rethink420 Campaign (4/20-4/24/2020)
An interactive twist was presented through our 4/20 Challenge Campaign. This social media campaign featured many statements revolving Marijuana legalization, consumption, and health effects for a whole week. Participants were able to participate via Instagram’s story, where they were able to decide if the statement was “True” or “False”, based on their knowledge. In addition, participants were entered in a giveaway raffle. Below you can find a hint of the 4/20 True or False Challenge Campaign.
Thinking Thursday's Campaign (ongoing)
Thinking Thursdays is an interactive campaign, in which advice is asked for. This campaign is designed to encourage the participant to think about what advice they would give the person, taking into consideration the scenario. All the scenarios presented are peer pressure scenarios where youth have come across troubling situations that impair their decision making. This campaign aspires to inform parents, teachers, mentors and community members about possible dilemmas that youth might be encouraging. In addition, it serves as a mechanism to empower youth to think beyond any negative judgement that rises when they are conflicted while being in similar situations.
Safe Disposal LA (4/27/2020)
Providers across Los Angeles County are working together to promote safe prescription drug storage and proper disposal practices with the launch of the #SafeDisposalLA and The Great Cabinet Clean-Out. Community members across the county cleaned out their medicine cabinets and stored their medications in a secure location until it is safe to visit a local disposal site.
Love RAD Tips of the Day (ongoing)
The Love RAD Tips of the Day focused on bring together COVID-19 and substance use. By interwinding the health impact of both COVID-19 and substance abuse, tips of the day were developed in English and Spanish. These daily facts increased awareness regarding the health impact of substance use.
Throwback Tuesday and Thursday Campaign (ongoing)
The Throwback Tuesday and Thursday Campaign works to highlight past community events, campaigns, projects, partnering agencies and community partners. This campaign allows the audience to reflect on events and partnerships by capturing key moments though pictures. If you would like to highlight an agency, event or community partners, do not hesitate to contact us!
RAD updates from across the SGV.